Design Tips
Follow our guide to amazing door hangers!
Creating your own print-ready door hanger artwork from scratch is no small feat – particularly for smaller businesses with no graphic design team to fall back on. Here’s three top tips to help you craft your own super-attractive, super-effective door hanger design.
Nail down the purpose & audience
What’s the end result you want to achieve with your hangers? For business door hangers, you’ll likely be aiming for the recipient to buy your product or visit your store – so how will your hanger design persuade them to take the action you want?
Who’s the intended audience for your promotion? Who are the people who are going to be interacting with your door hanger flyers? How is your design going to appeal to those people?
Answer these questions first before you even open up your design software. Once you know who you’re designing for and what you want them to do, your design decisions can be a lot more strategic.
Don’t go overboard
Door hangers are relatively small, and they’re a lot narrower than many other marketing/advertising formats. To make yours really count, be sure to keep your design simple and straightforward.
Two or three colours is plenty, with four as an absolute maximum. Use large, eye-catching text which remains legible even from a distance.
Avoid clutter as much as you can. It might be wise to ditch photographs and graphics entirely – just stick to basic geometric shapes and text, and let the colours do the heavy-lifting.
What if you need to add lots of text? Perhaps you’re looking to print a mini guide or instructional hanger flyer? We’d recommend choosing a folded hanger style and placing all the long-form content solely within the inner pages.
Don’t be afraid to add extras
If you’re concerned that your hanger design won’t stand out, or won’t achieve the results you’re looking for, don’t forget that DoorHangerPrinting.co.uk offers a range of optional upgrades to add an extra dimension to your design.
Here’s just a few:
- Want to make your door hanger artwork truly shine? Foil stamping can enhance text and logos with an elegant metallic finish, while spot UV gloss offers a similar reflective coating with a more sleek, modern style.
- Looking to incentivise store visits and product purchases? With perforation lines, you can add handy tear-off vouchers and coupons to your business hanger design!
- Fancy adding a layer of interactivity to get customers hooked? Add scratch-off latex sections and turn your hangers into promotional scratchcards!
Again, remember to keep it simple. Don’t try to combine lots of extras into one hanger design; the results will likely be messy and will turn potential customers away from your marketing message.
Need help with preparing your design?
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